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ATHENS, GREECE – October 13, 2008: Emily the Strange excitedly opens the doors to her latest theme store, in Athens, Greece! The boutique, opening on November 13th, 2008, will feature Emily, Emily and more Emily! It will offer entirely Emily the Strange merchandise, including a full apparel line, accessories, toys and footwear. The store, owned by Plastelini LTD, will be located at Ermou 105 kai Karaiskaki, Monastiraki, in Athens. |
Because of the tremendous popularity of Emily theme stores throughout Asia, the Athens shop opened its doors. There are two Emily stores in Hong Kong, 1 in Thailand and 1 in Taiwan. Following is a video that features one of the Emily Hong Kong stores: http://www.youtube.com/watch?v=1B1RbRA9qus. |
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Featuring an Emily “dungeon” theme, the façade of the new two-story Athens store is enhanced by stone walls and wooden ceiling. Flooring is black wood, and keeping with the Emily tradition, the entire interior is black and red. In addition to carrying all Emily merchandise, the store will feature Emily themed furnishings. |
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On opening night on the 13th, guests can enjoy a special Emily drink. Some surprise VIPs will be present, and the event will include refreshments and a DJ. |
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Emily creator Rob Reger said, “We are delighted to be opening the fifth Emily theme store, especially in such a vibrant, world-renowned city as Athens. We’re sure shoppers will truly enjoy the experience. |
Thursday, November 13
Ermou
105 kai Karaiskaki
Monastiraki
Athens, Greece |
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For further inquiries, email jill [at] cosmicdebris [dot] com or 510-845-3645 x220,
www.emilystrange.com
About Emily the Strange
Created by Rob Reger and his company Cosmic Debris in 1993, Emily the Strange has become an internationally known icon for individualism, female empowerment, and do-it-yourself style. Born from the San Francisco graphic arts community, Emily graces a full, rock-influenced fashion clothing and accessory line, including everything from T-shirts, dresses, and underwear, to toys, guitars, and school supplies. She is the featured character in a series of comic books from Dark Horse Comics, four hardbound Chronicle Books, and an upcoming series of young adult novels from HarperCollins Publishing. |
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